(This article was shared from Skyline and written by Mike Thimmesch)
The Value Of Trade Shows Increases With A Plan
Business-to-business marketers actually invest more money on trade shows than any other marketing medium. That’s because trade shows give greater access and influence on buyers that cannot be replicated in anywhere else.
The Center for Exhibition Industry Research (CEIR) revealed the following about trade shows:
The Value Of Trade Shows Increases With A Plan
Business-to-business marketers actually invest more money on trade shows than any other marketing medium. That’s because trade shows give greater access and influence on buyers that cannot be replicated in anywhere else.
The Center for Exhibition Industry Research (CEIR) revealed the following about trade shows:
- 88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months
- Seven out of ten attendees plan to buy one or more products
- 76% asked for quotes and 26% signed purchase orders (average all shows)
- 72% of show visitors say the show influenced their buying decision
- 87% of attendees will share some of the information obtained at an exhibition
- 64% of attendees tell at least 6 other people about the event
- 58% attend only the show in which you are exhibiting
- 40% are first-time attendees
- It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls